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Eugene Scheepers

📍 Cape Town

Opportunity Cost: Why you need to purchase an old bakkie with terrible fuel efficiency

Last weekend, I was invited to a friend's 32nd birthday weekend camping trip. It was great fun and the first night we embraced the "celebration" a bit too aggressively - as one does. It was great fun and we stayed up until 3am, sitting by the

Self-Hosting: Toolkit

A list of tools I self-host and use on a daily basis.

You can just do things and see what happens

Dealing with people, it doesn't take long to realise that you are surrounded by either doers or talkers. You get people who do things and you get people who talk about or think about doing things (but never do).

Strong Opinions, Loosely Held

People have opinions about all sorts of things. Religion, politics, economics, raising children, drinking, gambling, smoking, exercise, diet, brands, cars, wealth, money, respect, love, sex. And everyone has a right to their opinion. Unfortunately 90% of opinions have been so ingrained in us, that we follow them religiously - without

Checklist to eliminate business ideas

Quick disclaimer. The following list comes from lessons I have learned in the last 5 years of being an entrepreneur. It’s largely guided by my bigger objectives. I don’t want to run a Forbes 500 company. I want a small, profitable businesses, that runs while I sleep and

Year in Review: 2024

Last year was the first time I ever did a review of the past year and set some goals for 2024. I will now do it again, review how I did in 2024, and set some new goals for 2025. If you would like to check out last year’s

The customer is always right, sometimes..

Remember, the customer is always right One of the first things anyone who thinks they know something about business tells you is: “Remember, the customer is always right.” I am here today to call bullshit on this. It is true sometimes, but not always. I’ve been running ecommerce businesses

Stop focusing on the competition

A common pitfall of running a business, is focusing on the competition. Why is this? Well, it is probably the easiest place to get inspiration, ideas, and learn what not to do. It’s tempting to focus on the competition When I started out, I did this much more than

The Entrepreneur's Dilemma

All the time in the world, but what to do with it? My reason for becoming an entrepreneur has never been to make money. It’s also not about the status. I don’t even like telling people I am an entrepreneur. After almost 4 years of not being employed,

Finding your passion and other lies

Find your passion and you’ll never work a day in your life. How many times have you heard the statement above? The problem is, it’s easy to say it but much harder to actually do. The Unrealistic Expectations The point in time when we’re supposed to find